Each year it’s the same: January arrives, and an influx of self-betterment media takes over. Everyone is obsessing over setting goals for the upcoming year, trying to be the “best version” of themselves, all the while feeding into a very capitalist mindset that makes life more stressful.
Personally, this year I will be focusing on moving more slowly. What brings me joy, what improves the quality of my life, what makes me happy without over-consuming. Of course, I am guilty of overconsumption, being fashion-obsessed and a TikTok user; it’s hard to avoid. Trend cycles seem to be moving continually faster, and shopping influencers constantly advertise the next new thing that you just NEED to buy. However, this is an unsustainable way of life for multiple reasons. Not only is it extremely bad for the environment, with tonnes of clothing ending up in landfill each year, contributing significantly to carbon emissions equivalent to 1.2 billion tonnes of CO2 annually, but it’s also negatively impacting my finances. In the US alone, the average person throws away about 37 kilograms of clothes each year, underscoring the scale of this issue. Life is getting more expensive as I get older, and I have been thinking more and more about how I want to spend my money.
Therefore in 2026, I want to be purchasing intentionally. So I have challenged myself to limit myself to one monthly clothes purchase (now I admit I have already bought 2 things, but one is an accessory and we don’t judge here). In the spirit of accountability, here’s what I’ve bought and why.
JANUARY PURCHASES
Up first, my Moroccan belt:

I recently went on a family holiday to Marrakesh and Taghazout, and it was a shopaholics dream. The souk’s in Marrakesh were full of goodies, and I walked away with this handmade leather belt. I felt good about this purchase as I had a really lovely conversation with the man who made it, and ran the stall. He seemed to genuinely love his craft, showing me order receipts for other shops and markets nearby, and letting us stay and watch as he made a belt for my mum as we waited. I have worn this belt often since purchasing, this was a good buy.
The next was more of an impulse buy. I have been eyeing up the Puma Speedcat Ballet’s for months now, and instagram struck again giving me an ad for an Office sale. So, I caved.

Of course, I don’t want to wait 12 months to publish this blog, I may do a year recap to see if I stuck to my aim of making one purchase a month. So the focal point is the intentionality behind what I’m buying, why, and when. I also wanted to critique modern-day consumerism, and the “fashion influencers” I see promoting new hauls weekly.
MY ISSUE WITH MODERN CONSUMERISM
I have always been someone who shops a lot, and I have historically prided myself on an extensive wardrobe. One which, in my late teens, often featured random items I’d buy from a car boot and confidently wear to college the next day. Honestly, it was a level of confidence I strive to gain back. But the older I get, and the more I study fashion, the less I actually want to buy. And when I do buy, I want to be sure it’s something I will wear. However, my TikTok FYP is full of influencers who post haul after haul after haul. And it just makes me wonder, what the hell are they doing with all those clothes? It doesn’t stop at clothes; users are posting videos showing their obscene amount of skincare, hair products, makeup products and more. Why do we need so much stuff?
Beyond clothes and cosmetics, this obsession with getting the next new thing is also present in electronics. The planning and advertising by big tech companies fuel the need to constantly upgrade, even when our current ones work perfectly fine. Whether it’s beauty or technology, new products are advertised continuously and marketed to the point of fatigue, fueled by fast-fashion trend cycles and people’s obsession with newness. Even homeware is affected, with trends in this sector driving unnecessary decor purchases, leading to more waste. Recognising these patterns across various sectors can help us understand the pervasive reach of overconsumption and how deeply it is ingrained in our lives.
At what point are we going to realise that what we have is enough?
All of this is not to say stop shopping completely. I just think we need to re-evaluate the relationship we have with consumption as a society, and start leaning towards intentional purchases, buying when we need, and not a new haul each week. In closing, my journey toward more intentional consumption, alongside my studies, has led me to rethink not only my shopping habits but also the broader systems that encourage us to accumulate more than we need. By slowing down and considering the impact of each purchase, I’ve already found greater satisfaction, started to save more money, and am contributing, however modestly, to a more sustainable world. If this resonates with you, I encourage you to reflect on your own habits and join me in embracing a more mindful approach to consumption. Together, we can push back against the pressures of fast fashion, endless trends, and planned obsolescence, and instead find joy in the things that truly add value to our lives.
I have been in a writing slump for months, so this is only a short piece to hopefully get me back in the swing of things. Thank you for reading!



































